Clik here to view.
New Paper -- Which Social Media Marketing Methods Are Best For You?
I’ve long been intrigued by the notion that complex business decisions can be reduced to relatively simple rules of thumb. Perhaps I shouldn’t admit this, at least when it comes to decisions I might...
View ArticleClik here to view.
Landscape of MarTech Vendor Directories
I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's...
View ArticleClik here to view.
LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics...
Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. It's an interesting piece of news but I'm personally disappointed at the timing because I have been...
View ArticleClik here to view.
Data Plus MarTech: HubSpot and Demandbase Join the Race
There were two industry announcements this week that were unexpectedly related. The first was HubSpot’s announcement yesterday that its CRM offerings would now include access to a 19 million account...
View ArticleClik here to view.
How Many Ads Do You See Each Day? Fewer Than It Seems (I Think)
My cliché detector starts chirping as soon as anyone says today’s marketers face more competition than ever before. Sepia-toned glasses notwithstanding, marketers have had competitors at least since...
View ArticleClik here to view.
Marketers Are Struggling to Keep Up With Customer Expectations: Here's Proof
How pitiful is this: My wife left me alone all last weekend and the most mischief I could get into was looking for research about cross-channel customer views. The only defense I can make is I did...
View ArticleClik here to view.
EverString Takes Another $65 Million and (More Important) Launches Predictive...
EverString announced a $65 million funding round and new ad targeting product on Tuesday. (It also released a new survey on predictive marketing which is probably interesting, but I just can't face...
View ArticleClik here to view.
Teradata Adds a Data Management Platform To Its Marketing Cloud...Who Will Be...
Teradata on Tuesday announced it is adding a data management platform (DMP) to its marketing cloud through the acquisition of Netherlands-based FLXone. This is interesting on several levels,...
View ArticleClik here to view.
Why Time Is the Real Barrier to Marketing Technology Adoption and What To Do...
I split my time this week between two conferences, Sailthru LIFT and Marketing Profs B2B Forum. Both were well attended, well produced, and well worth while. My personal highlights were:- Sailthru...
View ArticleClik here to view.
Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function...
View ArticleClik here to view.
Iterable Offers Mid-Size B2C Marketers Powerful Campaigns in Outbound Channels
As William Shakespeare never wrote, some systems are born with data, some achieve data, and some have data thrust upon them. What the Bard would have meant is that some systems are designed around a...
View ArticleClik here to view.
Teradata Plans to Sell Its $200 Million Marketing Application Business. Any...
Teradata today announced it plans to sell its Marketing Applications business. I’ll drop the usual analyst pose of omniscience to admit I didn’t see this coming. It’s only three weeks since Teradata...
View ArticleClik here to view.
Predictive Marketing Vendors Look Beyond Lead Scores
It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $376 million in all prior years combined.But is it...
View ArticleClik here to view.
The Big Willow Links Intent Data to Devices to Companies...Another Flavor of...
With interest in account based marketing (ABM) skyrocketing past even hot topics like intent data and predictive marketing, it’s no surprise to find debates over the true meaning of the term. I...
View ArticleClik here to view.
Model Factory from Modern Analytics Offers High Scale Predictive Modeling for...
Remember when I asked two weeks ago whether predictive models are becoming a commodity? Here’s another log for that fire: Model Factory from Modern Analytics, which promises as many models as you want...
View ArticleClik here to view.
Automated Marketing Campaigns: An Immodest Proposal
I wrote last June about replacing traditional multi-step campaigns with a system that tracks customers through journey stages and executes short sequences of actions, called “plays”, at each stage....
View ArticleClik here to view.
Future Marketing: Will Machines Take Over Half the Consumer Economy?
‘Tis the season for predictions. I’m not going to plague you with any new ones right now, but did want to expand a bit on the long-term vision I’ve been talking about in speeches and described briefly...
View ArticleClik here to view.
Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution
Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job. But while keeping score in golf is simple, figuring...
View ArticleClik here to view.
Rating the Crowd-Sourced Marketing Software Review Sites
What began as a whimsical “landscape of landscapes” led to the serious realization that crowd-sourced review sites are the most common type of vendor directory. Fifteen of the 23 sources listed in my...
View ArticleClik here to view.
OneSpot Offers Automated Content Selection Targeted at Long Term Results
As you know from previous blog posts, I’ve been borderline obsessed recently with systems that automatically create multi-step campaign flows. So when I saw that OneSpot calls its product a “content...
View Article
